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Why it's still so hard not to drink

Many Americans have a difficult time not drinking. There's a multitude of reasons – it's fun and it feels good, and there's the influence of genetics, trauma, peer pressure, the pandemic. Drinking really is everywhere, which makes drinking completely normal. We drink in restaurants and bars, at concerts and sporting events, at dinner parties and on children's birthdays. We drink when we fly, get our nails done, while we shop or dance or mingle, or simply wait. 

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